![]() Market Research is essential to gauge what your design should or should not look like. ![]() Potentially what is currently performing well in the industry in general. Or, the target audience and what they do and don’t respond well to. It could be the client’s competitor brands and their designs. ![]() This information could be about the client themselves, what they do, their past designs, etc. This means the direction your design is going to take and all your future decisions relating to the project. This step of the process involves gathering as much information as possible to help inform your design. After a designer has received the brief and knows what the client needs from them, they should embark on some market research. Though, this doesn’t make either of them any less important. Like with the first step, the second step of the graphic design process doesn’t actually involve any designing. Without the brief, there’s no project to work on at all. Bonus: our students and Shillumni get a 40% discount off their services! It could be argued that The Brief is the most important of all the graphic design process steps. Though, if you don’t have any clients right now, you can always work on self-initiated projects by writing your own briefs or using a dedicated service like Briefbox. This is where they sit down with you and discuss what they want you to do for them. For graphic designers, this first step will usually be delivered to you through a client meeting. This could include details about the business, the target audience, the specifications, as well as a whole host of other information. This may seem obvious, but the first step in any graphic design process has to be the brief.Ī brief, as you should know, is a set of instructions or directions about the project at hand. If you’re ever stuck on how to keep up a projects’ momentum or even how to start it off, then this guide will always be your friend. Through the help of our graphic design teachers, and their experience both freelancing and working in studios, we’ve put together this dependable 13-step graphic design process checklist. Though, if you’re going to succeed in the design industry then you should have your own creative process down to a T. Of course, this exact process depends on the person who is designing and may differ massively designer to designer. Any graphic design project is intricate and has multiple steps. The 13 Step Graphic Design Process (Simple & Effective)Īs we all know by now and despite what some people may think, the graphic design process is much more than just shoving words and pictures on a page or “just” designing a logo.
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